Search Engine Optimization (SEO) Services There are a variety of search engine optimization services which offer solutions for a ranking issues, and deficiencies. Depending on your goals, and needs one, or a combination, of the below services may be right for your website. Website SEO Audit An SEO audit can come in varying levels of detail and complexity. A simple website audit can be as short as a few pages long, and would address glaring on-page issues such as missing titles, and lack of content. On the other end of the spectrum, a comprehensive website SEO audit will be comprised of dozens of pages (for most larger sites it will be over one hundred pages) and address even the tiniest of website elements which may potentially be detrimental to the ranking-ability of a website. On-Page SEO On-page search engine optimization is the process of implementing the necessary changes as recommended by an SEO audit. These changes can be implemented by the website owner or an SEO company. On-page SEO should be part of all SEO packages, as it is the foundation up on which a successful SEO campaign must be built. On-page SEO addresses a variety of fundamental elements such as page titles, headings, content and content organization, and internal link structure. Even though on-page work does not need to be updated in many cases (e.g. when the site has evergreen content), it is recommended that the website and the content being published therein be audited on a regular basis to uncover potential problems which may creep up through website updates and changes. SEO Content Development SEO content development is the process of creating website content which can come in a variety of forms, including text (e.g. articles, whitepapers, essays, research documents, tutorials, and glossaries), info-graphics, PDFs, searchable databases, web tools, and the like. SEO content writing as a service can be useful, if shortcuts are not taken, and the content is not expected to perform magic. Well written, interesting and useful content will inevitably be found, and get attention on its own merits; however, it also helps lay the foundation for a successful link development campaign. Code Optimization Code optimization is a service you can expect at the highest levels of search engine optimization services, as it involves an overhaul of your website HTML. The optimization of your HTML can impact search engine rankings in two ways. First, it can help alleviate code-clutter, and present your content in an easy-to-understand format. Second, it can help reduce the load-time of your website pages, so that search engine spiders don't have to wait around while your page loads. A comprehensive search engine optimization campaign will have all the above elements, but it will also incorporate other important services such as keyword research, ranking reports, traffic reports, and conversion tracking.